Análisis del impacto comercial de muebles & muebles electrodomésticos de la ciudad de Tunja, causado por la llegada de almacenes de cadena
his project develops the stages of diagnosis, analysis and proposals to mitigate the impact on the commercialization of furniture and appliances from the Muebles & Muebles Electrodomésticos store in the city of Tunja. Within the diagnostic stage, aspects such as the current situation of the trad...
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| Autor principal: | |
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| Otros Autores: | |
| Formato: | Trabajo de grado (Pregrado y/o Especialización) |
| Lenguaje: | spa |
| Publicado: |
Universidad Antonio Nariño
2022
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| Materias: | |
| Acceso en línea: | http://repositorio.uan.edu.co/handle/123456789/6759 |
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| Sumario: | his project develops the stages of diagnosis, analysis and proposals to mitigate the impact on the
commercialization of furniture and appliances from the Muebles & Muebles Electrodomésticos
store in the city of Tunja. Within the diagnostic stage, aspects such as the current situation of the
trade of private companies and chain stores were taken into account. For the analysis stage, the
satisfactions of private companies with respect to the commercialization of their products was
taken into account and in the final stage proposals are given that help private companies to
strengthen themselves against the market of large chain stores that every day is more competitive. |
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