Análisis del impacto comercial de muebles & muebles electrodomésticos de la ciudad de Tunja, causado por la llegada de almacenes de cadena

his project develops the stages of diagnosis, analysis and proposals to mitigate the impact on the commercialization of furniture and appliances from the Muebles & Muebles Electrodomésticos store in the city of Tunja. Within the diagnostic stage, aspects such as the current situation of the trad...

Full description

Saved in:

Bibliographic Details
Main Author:	Álvarez Otalora, Edwar Alberto
Other Authors:	Giraldo Camacho, Jorge Hernán
Format:	Trabajo de grado (Pregrado y/o Especialización)
Language:	spa
Published:	Universidad Antonio Nariño 2022
Subjects:	Marketing Social Impacto Comercial Factibilidad Comercial; Cliente Mercado Comercio - Comercialización Estrategia de marketing Inversión Competitividad Oferta Demanda PYMES Commercial Impact Commercial Feasibility; Customer - Market Trade; Marketing Strategy Investment Competitiveness Supply Demand
Online Access:	http://repositorio.uan.edu.co/handle/123456789/6759
Tags:	Add Tag No Tags, Be the first to tag this record!

Description
Summary:	his project develops the stages of diagnosis, analysis and proposals to mitigate the impact on the commercialization of furniture and appliances from the Muebles & Muebles Electrodomésticos store in the city of Tunja. Within the diagnostic stage, aspects such as the current situation of the trade of private companies and chain stores were taken into account. For the analysis stage, the satisfactions of private companies with respect to the commercialization of their products was taken into account and in the final stage proposals are given that help private companies to strengthen themselves against the market of large chain stores that every day is more competitive.