Incremento en ventas de jugoso al sartén® maggi® a través del conocimiento y prueba del producto por parte del consumidor
The present work aims to identify key variables for the increase in sales of Jugoso al Sartén® through generating brand awaerness (Brand recognition), Jugoso al Sartén® is a MAGGI® product from Nestlé, launched at the end of 2018, Without the accompaniment of aggressive launch campaigns, which led t...
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| Format: | Trabajo de grado (Pregrado y/o Especialización) |
| Language: | spa |
| Published: |
Universidad Antonio Nariño
2022
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| Online Access: | http://repositorio.uan.edu.co/handle/123456789/6249 |
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