Incremento en ventas de jugoso al sartén® maggi® a través del conocimiento y prueba del producto por parte del consumidor

The present work aims to identify key variables for the increase in sales of Jugoso al Sartén® through generating brand awaerness (Brand recognition), Jugoso al Sartén® is a MAGGI® product from Nestlé, launched at the end of 2018, Without the accompaniment of aggressive launch campaigns, which led t...

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Bibliographic Details

Main Author:	Pagote Tovar, Carlos Fernando
Other Authors:	Rojas Rodriguez, Carlos Alberto
Format:	Trabajo de grado (Pregrado y/o Especialización)
Language:	spa
Published:	Universidad Antonio Nariño 2022
Subjects:	Reconocimiento de Marca Venta Consumidor Aumentar Producto 658 Brand recognition Sale Consumer Increase Product
Online Access:	http://repositorio.uan.edu.co/handle/123456789/6249
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