Los consumidores cara a cara con los mensajes : El efecto cereal y el sexo como promesa de venta
The following article is a reflection in which the expression Cereal Effect is proposed by the author to characterize those marketing campaigns that succeed in affecting consumer`sdecisions throughout whole generations by offering gifts, presents and/or toys to children to attract their attention an...
Saved in:
| Main Author: | |
|---|---|
| Format: | Artículo revisado por pares |
| Language: | spa |
| Published: |
Universidad Antonio Nariño
2021
|
| Subjects: | |
| Online Access: | http://revistas.uan.edu.co/index.php/nodo/article/view/30 http://repositorio.uan.edu.co/handle/123456789/5521 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
