UAN eSports

The present project focused on optimizing the visibility and impact of the eSports program at Universidad Antonio Nariño (UAN) in its Bogotá campuses, through a redesign of its visual identity and the implementation of communication strategies. The general objective was to strengthen the gamer cultu...

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Detalles Bibliográficos
Autor principal:	Santos Llanes, Carlos Andrés
Otros Autores:	Bernal Sandoval, Héctor Adolfo
Formato:	Tesis/Trabajo de grado - Monografía - Pregrado
Lenguaje:	Español
Publicado:	Universidad Antonio Nariño 2025
Materias:	eSports identidad visual comunicación difusión cultura gamer visual identity communication dissemination gamer culture
Acceso en línea:	https://repositorio.uan.edu.co/handle/123456789/12463
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

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Sumario:	The present project focused on optimizing the visibility and impact of the eSports program at Universidad Antonio Nariño (UAN) in its Bogotá campuses, through a redesign of its visual identity and the implementation of communication strategies. The general objective was to strengthen the gamer culture within the university community, enhancing the sense of belonging and recognition of the program.