UAN eSports

The present project focused on optimizing the visibility and impact of the eSports program at Universidad Antonio Nariño (UAN) in its Bogotá campuses, through a redesign of its visual identity and the implementation of communication strategies. The general objective was to strengthen the gamer cultu...

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Bibliographic Details
Main Author:	Santos Llanes, Carlos Andrés
Other Authors:	Bernal Sandoval, Héctor Adolfo
Format:	Tesis/Trabajo de grado - Monografía - Pregrado
Language:	Español
Published:	Universidad Antonio Nariño 2025
Subjects:	eSports identidad visual comunicación difusión cultura gamer visual identity communication dissemination gamer culture
Online Access:	https://repositorio.uan.edu.co/handle/123456789/12463
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https://repositorio.uan.edu.co/handle/123456789/12463