UAN eSports

The present project focused on optimizing the visibility and impact of the eSports program at Universidad Antonio Nariño (UAN) in its Bogotá campuses, through a redesign of its visual identity and the implementation of communication strategies. The general objective was to strengthen the gamer cultu...

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Bibliographic Details
Main Author:	Santos Llanes, Carlos Andrés
Other Authors:	Bernal Sandoval, Héctor Adolfo
Format:	Tesis/Trabajo de grado - Monografía - Pregrado
Language:	Español
Published:	Universidad Antonio Nariño 2025
Subjects:	eSports identidad visual comunicación difusión cultura gamer visual identity communication dissemination gamer culture
Online Access:	https://repositorio.uan.edu.co/handle/123456789/12463
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Description
Summary:	The present project focused on optimizing the visibility and impact of the eSports program at Universidad Antonio Nariño (UAN) in its Bogotá campuses, through a redesign of its visual identity and the implementation of communication strategies. The general objective was to strengthen the gamer culture within the university community, enhancing the sense of belonging and recognition of the program.