Apoyo a la estrategia de expansión de mercado en la empresa “Lexa Tecnología Positiva”
Taking into account the current situation, Lexa Positive Technology has been has carried out a process of internationalization, due to the fact that it has been importing supplies for a long time. 20 years, for the manufacture of its own brand in technological accessories, but, due to its interest i...
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| Format: | Tesis/Trabajo de grado - Monografía - Pregrado |
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Universidad Antonio Nariño
2024
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| author | Ladino Hernandez, Sebastian Felipe |
| author2 | Bobadilla Ortiz, Paola Andrea |
| author_facet | Bobadilla Ortiz, Paola Andrea Ladino Hernandez, Sebastian Felipe |
| author_sort | Ladino Hernandez, Sebastian Felipe |
| collection | DSpace |
| description | Taking into account the current situation, Lexa Positive Technology has been
has carried out a process of internationalization, due to the fact that it has been importing supplies for a long time.
20 years, for the manufacture of its own brand in technological accessories, but, due to its
interest in expanding its income, considers international expansion necessary and pertinent,
thus finding a trade route with other countries, which allow it to play in
competitive way in the market, this is important, because it could consolidate the
internationalization process that it has been doing just by importing parts for its own
brand. That is why the expansion of the international market becomes a strategy
important for Lexa Positive Technology, helping to diversify the sources of
income, reducing vulnerability to changes that may occur in a single
market, and consequently providing long-term financial stability. This implies that the
reduction of dependence on a single [national] market is important given that at the time
in which the company identifies and can implement a marketing route
will cease to depend largely on a specific local market, giving
It has a greater capacity to react to possible fluctuations and changes in the
consumer preferences in different regions.
It should be noted that, by being able to venture into markets other than Colombia, it is easier for
The company competes globally, which means that, by expanding its presence
geographical, you will have the opportunity to access a greater number of potential customers, in addition,
it could compete more effectively with local firms in new markets. Consequently, the entry into new international markets will provide Lexa with
Positive Technology, access to technologies, resources and new opportunities for growth
that may not be present in the local market, strengthening the capacity of
innovation and improvement of its products and services, in order to strengthen the brand,
creating a company image that can be globally recognized and trusted in a vision
long-term, being able to attract new customers and strategic partners at a global level. Finally, the market expansion of Lexa Tecnología Positiva is essential to
taking advantage of opportunities at a global level, in turn strengthening a more
competitive for the technological accessories environment, improving their sales levels,
managing to be competitive, in relation to South American markets, to finally plan and
implement trade route strategies, in terms of logistics, supply chain, and
geographical positions, according to the analysis of the target, alternative and contingent market. |
| format | Tesis/Trabajo de grado - Monografía - Pregrado |
| id | repositorio.uan.edu.co-123456789-11809 |
| institution | Repositorio Digital UAN |
| language | Español |
| publishDate | 2024 |
| publisher | Universidad Antonio Nariño |
| record_format | dspace |
| spelling | repositorio.uan.edu.co-123456789-118092024-11-08T17:24:15Z Apoyo a la estrategia de expansión de mercado en la empresa “Lexa Tecnología Positiva” Ladino Hernandez, Sebastian Felipe Bobadilla Ortiz, Paola Andrea Estrategia de expanción Lexa Tecnologia Positiva Exportación de accesorios tecnologicos Nuevo mercados Expansion strategy Lexa Tecnologia Positiva Export of technological accessories New markets Taking into account the current situation, Lexa Positive Technology has been has carried out a process of internationalization, due to the fact that it has been importing supplies for a long time. 20 years, for the manufacture of its own brand in technological accessories, but, due to its interest in expanding its income, considers international expansion necessary and pertinent, thus finding a trade route with other countries, which allow it to play in competitive way in the market, this is important, because it could consolidate the internationalization process that it has been doing just by importing parts for its own brand. That is why the expansion of the international market becomes a strategy important for Lexa Positive Technology, helping to diversify the sources of income, reducing vulnerability to changes that may occur in a single market, and consequently providing long-term financial stability. This implies that the reduction of dependence on a single [national] market is important given that at the time in which the company identifies and can implement a marketing route will cease to depend largely on a specific local market, giving It has a greater capacity to react to possible fluctuations and changes in the consumer preferences in different regions. It should be noted that, by being able to venture into markets other than Colombia, it is easier for The company competes globally, which means that, by expanding its presence geographical, you will have the opportunity to access a greater number of potential customers, in addition, it could compete more effectively with local firms in new markets. Consequently, the entry into new international markets will provide Lexa with Positive Technology, access to technologies, resources and new opportunities for growth that may not be present in the local market, strengthening the capacity of innovation and improvement of its products and services, in order to strengthen the brand, creating a company image that can be globally recognized and trusted in a vision long-term, being able to attract new customers and strategic partners at a global level. Finally, the market expansion of Lexa Tecnología Positiva is essential to taking advantage of opportunities at a global level, in turn strengthening a more competitive for the technological accessories environment, improving their sales levels, managing to be competitive, in relation to South American markets, to finally plan and implement trade route strategies, in terms of logistics, supply chain, and geographical positions, according to the analysis of the target, alternative and contingent market. Teniendo en cuenta el marco de situación actual, Lexa Tecnología Positiva, ha venido realizado un proceso de internacionalización, debido a que viene importando suministros durante 20 años, para la fabricación de su propia marca en accesorios tecnológicos, pero, debido a su interés por ampliar sus ingresos, considera necesario y pertinente la expansión internacional, encontrando de esta manera una ruta comercial con otros países, los cuales le permitan jugar de manera competitiva en el mercado, esto es importante, porque podría lograr consolidar el proceso de internacionalización que ha venido haciendo con solo importar piezas para su propia marca. Es por esto, que la expansión de mercado internacional se transforma en una estrategia importante para Lexa Tecnología Positiva, ayudando a la diversificación de las fuentes de ingresos, reduciendo la vulnerabilidad frente a cambios que se puedan presentar en un solo mercado, y en consecuencia brindando estabilidad financiera a largo plazo. Esto implica, que la reducción de la dependencia a un solo mercado [nacional] es importante dado que en el momento en que la empresa identifique y pueda poner en marcha una ruta de comercialización internacional, dejara de depender mayormente de un mercado local especifico, otorgándole a Lexa una mayor capacidad de reacción para enfrentar posibles fluctuaciones y cambios en las preferencias de los consumidores en diferentes regiones. Se destaca que, al poder incursionar en mercados distintos al de Colombia, se le facilita a la empresa la competencia a nivel global, esto quiere decir que, expandiendo su presencia geográfica, tendrá la oportunidad de acceder a un mayor número de clientes potenciales, además, podría competir de manera más efectiva con las empresas locales de los nuevos mercados. En consecuencia, la entrada a nuevos mercados internacionales brindara a Lexa Tecnología Positiva, un acceso a tecnologías, recursos y nuevas oportunidades de crecimiento que posiblemente no estén presentes en el mercado local, robusteciendo la capacidad de innovación y mejoramiento de sus productos y servicios, para con esto fortalecer la marca, creando una imagen de empresa que podrá ser globalmente reconocida y confiable en una visión de largo plazo, pudiendo atraer a nuevos clientes y socios estratégicos a nivel global. Finalmente, la expansión de mercado de Lexa Tecnología Positiva, es fundamental para el aprovechamiento de oportunidades a nivel global, fortaleciendo a su vez una posición más competitiva para el entorno de accesorios tecnológicos, mejorando sus niveles de ventas, logrando ser competitiva, en relación a mercados sudamericanos, para finalmente planificar y poner en marcha estrategias de ruta comercial, en términos logísticos, de cadena de suministros y posiciones geográficas, conforme al análisis del mercado objetivo, alternativo y contingente Profesional en Comercio Internacional Pregrado Presencial Pasantía 2024-11-08T17:24:14Z 2024-11-08T17:24:14Z 2024-06-11 2024-11-08 Tesis/Trabajo de grado - Monografía - Pregrado Estudio descriptivo Versión final del autor, Versión aceptada para publicar Trabajo de grado de pregrado versión original del autor https://repositorio.uan.edu.co/handle/123456789/11809 Español Acceso abierto acceso abierto PDF application/pdf application/pdf application/pdf Universidad Antonio Nariño Comercio Internacional Facultad de Ciencias Económicas y Administrativas Villavicencio instname:Universidad Antonio Nariño Angulo, M. V. (2 de Marzo de 2022). Innovación con propósito: educación y tecnología en Colombia. Profuturo. Obtenido de https://profuturo.education/observatorio/enfoques/innovacion-con-proposito-educaciony-tecnologia-encolombia/#:~:text=En%20Colombia%2C%20según%20un%20informe,29%25%20a%20 un%20software%20educativo. Aranda, Y. V., & Montoya, I. A. (Enero de 2006). scielo. Recuperado el 8 de Abril de 2024, de scielo: http://www.scielo.org.co/scielo.php?script=sci_arttext&pid=S0120- 99652006000100019 Cabeza, G. (09 de septiembre de 2009). Cabeza Ingenieria. Recuperado el 23 de abril de 2024, de Wordpress: https://gfcabeza.wordpress.com/2009/09/27/que-es-y-para-que-sirve-lamatriz-foda/ DataCredito Empresas. (28 de febrero de 2023). DataCredito experian. Recuperado el 29 de abril de 2024, de https://www.datacreditoempresas.com.co/blog-datacreditoempresas/tecnologia-en-colombia-cada-vez-mas-importante/ ESIC Business & Marketing School. (Septiembre de 2023). ESIC Business & Marketing School. Recuperado el 10 de Abril de 2024, de https://www.esic.edu/rethink/business/8-ejemplosestrategias-expansion-empresa-c Henao, D. A. (18 de Septiembre de 2023). La Republica. Recuperado el 14 de Marzo de 2024, de https://www.larepublica.co/empresas/las-grandes-marcas-de-computadores-sienten-caidaen-sus-ventas-al-primer-semestre-3706278 Orús, A. (4 de Marzo de 2024). statista. Recuperado el 11 de Abril de 2024, de https://es.statista.com/temas/9717/comercio-electronico-en-estados-unidos/#topFacts Redacción Portal ERP Colombia. (24 de Enero de 2024). Portal ERP. Recuperado el 2024 de Marzo de 2024, de https://portalerp.com.co/por-que-la-tecnologia-aumenta-las-ventas-enlas-tiendas-de-barrio |
| spellingShingle | Estrategia de expanción Lexa Tecnologia Positiva Exportación de accesorios tecnologicos Nuevo mercados Expansion strategy Lexa Tecnologia Positiva Export of technological accessories New markets Ladino Hernandez, Sebastian Felipe Apoyo a la estrategia de expansión de mercado en la empresa “Lexa Tecnología Positiva” |
| title | Apoyo a la estrategia de expansión de mercado en la empresa “Lexa Tecnología Positiva” |
| title_full | Apoyo a la estrategia de expansión de mercado en la empresa “Lexa Tecnología Positiva” |
| title_fullStr | Apoyo a la estrategia de expansión de mercado en la empresa “Lexa Tecnología Positiva” |
| title_full_unstemmed | Apoyo a la estrategia de expansión de mercado en la empresa “Lexa Tecnología Positiva” |
| title_short | Apoyo a la estrategia de expansión de mercado en la empresa “Lexa Tecnología Positiva” |
| title_sort | apoyo a la estrategia de expansion de mercado en la empresa lexa tecnologia positiva |
| topic | Estrategia de expanción Lexa Tecnologia Positiva Exportación de accesorios tecnologicos Nuevo mercados Expansion strategy Lexa Tecnologia Positiva Export of technological accessories New markets |
| url | https://repositorio.uan.edu.co/handle/123456789/11809 |
| work_keys_str_mv | AT ladinohernandezsebastianfelipe apoyoalaestrategiadeexpansiondemercadoenlaempresalexatecnologiapositiva |
