Narrativas digitales y representación de género en territorios periféricos: el pódcast como estrategia de visibilización sociocultural en Arauca

This article delves on the use of podcasting as an alternative communication tool to highlight the participation of women in the political and cultural spheres of the Arauca department in Colombia. Through the audio production Alma llanera, voz de mujer, the study explores the potential of digital j...

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Bibliographic Details
Main Authors:	Galvez Sapuy, Cilia Yael, Poveda Román, Juliana
Format:	Digital
Language:	spa
Published:	UNIVERSIDAD ANTONIO NARIÑO 2025
Subjects:	comunicación de masas mujer y desarrollo cultura tradicional política y gobierno periodismo pódcast Enfoque de género Comunicación digital Producción sonora Cultura tradicional mass communication women and development traditional culture politics and government journalism podcast Gender focus Digital Communication Sound production Traditional culture
Online Access:	https://revistas.uan.edu.co/index.php/nodo/article/view/2305
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Summary:	This article delves on the use of podcasting as an alternative communication tool to highlight the participation of women in the political and cultural spheres of the Arauca department in Colombia. Through the audio production Alma llanera, voz de mujer, the study explores the potential of digital journalism to build inclusive narratives from peripheral territories, where patriarchal structures and limited female representation in mainstream media shape social and cultural dynamics. The research employed a qualitative methodology, combining documentary review and semi-structured interviews with female leaders from the municipality of Arauca. The analysis is grounded in theoretical frameworks on communication for social change, narrative journalism, and digital media, drawing on the contributions of Kovach and Rosenstiel (2012), Ruiz and Téllez (2018), and Strano (2018). The findings show that podcasting enables direct audience engagement, facilitates the recovery of oral memory, and promotes storytelling that challenges gender stereotypes. It is concluded that digital journalism, through formats such as podcasts, is an effective strategy to strengthen the visibility and leadership of women in the sociocultural transformation of their territories, contributing to the redefinition of urban and rural spaces from a gender perspective.