Propuesta de una app como estrategia de marketing internacional para el sector turístico de Santa Marta-Magdalena
Santa Marta is an important (destination) in the national tourism of Colombia and for the world, its parks, culture, natural resources, people, and stories are aspects that positively influence the city's tourism, the objective of this work is based on the creation and implementation of an app...
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| Format: | Trabajo de grado (Pregrado y/o Especialización) |
| Language: | spa |
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Universidad Antonio Nariño
2024
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| Online Access: | http://repositorio.uan.edu.co/handle/123456789/9442 |
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| Summary: | Santa Marta is an important (destination) in the national tourism of Colombia and
for the world, its parks, culture, natural resources, people, and stories are aspects that
positively influence the city's tourism, the objective of this work is based on the creation
and implementation of an app as a national and international marketing strategy. With a
mixed study method, to analyze the effectiveness and cultural perspective of a tourism
application for Santa Marta, classified as a descriptive exploratory research, which seeks to
determine key properties of the phenomenon and understand the perception of the
applications in different places. The target population is tourists and national residents
outside of Santa Marta, with a sample of 150 people selected using specific criteria. The
final analysis will focus on evaluating the viability of an application as an international
marketing strategy for tourism in Santa Marta, the evolution of marketing in the digital era
and the relevance of the Internet are investigated. The application is expected to boost
tourism, generating economic benefits, employment and attracting foreign investment. |
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