Propuesta de un plan de marketing digital en la empresa Alfalum decoraciones en Santa Marta

This document intends to display a proposal for a digital marketing plan for the company ALFALUM in order to design a commercial action scheme with the purpose of positioning the brand in the future, in addition to optimizing the recognition of the company's value elements. among the current cu...

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Bibliographic Details

Main Author:	Caicedo Ossa, Javier Andrés
Other Authors:	Restrepo Lobo, Miguel Enrique
Format:	Trabajo de grado (Pregrado y/o Especialización)
Language:	spa
Published:	Universidad Antonio Nariño 2024
Subjects:	Plan de marketing digital, posicionamiento, estrategias de marketing, marca. Digital marketing plan, positioning, marketing strategies, brand.
Online Access:	http://repositorio.uan.edu.co/handle/123456789/9383
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