Estudio de prefactibilidad para la producción de una bebida instantánea del cereal de quinua en Villavicencio-Meta.
In the current context, there has been an increased interest in the market for healthy eating, which proposes the production of an instant drink made from quinoa in VillavicencioMeta. Quinoa, recognized for its health benefits and nutritional value, emerges as a promising ingredient in the food indu...
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| Format: | Trabajo de grado (Pregrado y/o Especialización) |
| Language: | spa |
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Universidad Antonio Nariño
2024
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| Online Access: | http://repositorio.uan.edu.co/handle/123456789/9378 |
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| Summary: | In the current context, there has been an increased interest in the market for healthy
eating, which proposes the production of an instant drink made from quinoa in VillavicencioMeta. Quinoa, recognized for its health benefits and nutritional value, emerges as a promising
ingredient in the food industry. However, it is essential to address key challenges such as
understanding the market, establishing an effective organizational structure, and conducting
financial analysis to support the required investment.
The research has focused on a comprehensive methodology that includes gathering
market data, developing financial projections, and analyzing consumer perception. The results
obtained support the feasibility of the enterprise. The market shows a progressive demand for
healthy products, and consumer perception is positive. The organizational structure and
necessary technical resources have been effectively defined, suggesting a solid foundation for the
proposal's operation.
In summary, it presents itself as a solid and promising opportunity in the current context
of food production. The demand for healthy products and positive consumer perception support
ensuring long-term success; it is crucial to maintain a product effectiveness focus and constantly
monitor financial indicators. This initiative not only promises commercial benefits but also can
contribute to social development and promote healthier eating habits in the region.
Keywords: Feasibility, Quinoa, market study, technical study, financial study |
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