Plan de negocios para la creación de una empresa de importación de productos cosméticos asiáticos en la ciudad de Santa Marta
The following business proposal is focused on the creation of a business model that consists in the construction of a company specialized in the import and distribution of products brought from Asia (specifically from South Korea) located in the city of Santa Marta, taking into account that in recen...
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| Autores principales: | , |
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| Otros Autores: | |
| Formato: | Trabajo de grado (Pregrado y/o Especialización) |
| Lenguaje: | spa |
| Publicado: |
Universidad Antonio Nariño
2024
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| Materias: | |
| Acceso en línea: | http://repositorio.uan.edu.co/handle/123456789/9301 |
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| Sumario: | The following business proposal is focused on the creation of a business model that
consists in the construction of a company specialized in the import and distribution of products
brought from Asia (specifically from South Korea) located in the city of Santa Marta, taking into
account that in recent years this sector has had a significant growth worldwide.
With the introduction of this company to the market, it seeks to create a new consumer
trend that manages to satisfy the cosmetic needs that are currently at the forefront.
This document carries out a quantitative type of research, taking into account that only
sales units will be measured. The instruments to be used will be of a primary and secondary
nature, in order to determine the feasibility of cosmetics. At the institutional level, this research
is developed following the guidelines of the research area of Organizational Management |
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