Plan de exportación de clavel en fresco de la empresa Santa Lucia SAS del municipio Combita hacia la ciudad de Miami - Estados Unidos
The present study focuses on an in-depth analysis considering the historical data provided by the company Santa Lucia SAS. It examines the possibilities of positioning in the international market by formulating an international marketing plan. Variables were proposed, and general data was collected...
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| Otros Autores: | |
| Formato: | Trabajo de grado (Pregrado y/o Especialización) |
| Lenguaje: | spa |
| Publicado: |
Universidad Antonio Nariño
2024
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| Materias: | |
| Acceso en línea: | http://repositorio.uan.edu.co/handle/123456789/9235 |
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| Sumario: | The present study focuses on an in-depth analysis considering the historical data
provided by the company Santa Lucia SAS. It examines the possibilities of positioning in
the international market by formulating an international marketing plan. Variables were
proposed, and general data was collected to build selection matrices, aiming not only to
determine the market segment to target but also strategically selecting the type of customer
for exporting export-type carnations. |
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