Geomarketing para la identificación de zonas potenciales en el sector farmacéutico de las localidades de Suba y Usaquén

In any type of business that depends on direct sales to the consumer at a physical point, the concern always arises about how to choose the best location for the commercial premises. Therefore, this document seeks to identify, in a technical and objective way, using geographical tools and measuremen...

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Bibliographic Details
Main Author:	Ayala Castillo, María Camila
Other Authors:	Echeverri Barreto, Luis Raúl
Format:	Trabajo de grado (Pregrado y/o Especialización)
Language:	spa
Published:	Universidad Antonio Nariño 2024
Subjects:	Productos farmaceúticos Correlación espacial Sector salud Modelos de decisión Pharmaceutical products Spatial correlation Health sector Decision models
Online Access:	http://repositorio.uan.edu.co/handle/123456789/9085
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Summary:	In any type of business that depends on direct sales to the consumer at a physical point, the concern always arises about how to choose the best location for the commercial premises. Therefore, this document seeks to identify, in a technical and objective way, using geographical tools and measurement techniques. Geomarketing, these areas with the greatest potential and probability of success in the pharmaceutical or medicine sales market. This analysis was carried out in the study area limited to the towns of Suba and Usaquén in the city of Bogota.