Análisis de estrategias de comunicación y mercadeo en microempresa de artículos deportivos en Fontibón: Estudio de Caso de Fábrica Attle

The development of this research is aimed at analyzing the communication and marketing strategies implemented by sporting goods microenterprises established in the town of Fontibón, with a focus on the case study of Fábrica Attle, with the purpose of identifying their successful approaches and areas...

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Bibliographic Details

Main Author:	Monterrosa Martínez, Karina
Other Authors:	Monroy Machado, Alexandra Liliana
Format:	Trabajo de grado (Pregrado y/o Especialización)
Language:	spa
Published:	Universidad Antonio Nariño 2024
Subjects:	Estrategias de comunicación Estrategias de Mercadeo Marketing Artículos deportivos Pequeñas empresas 658.31 M778 Communication strategies Marketing stretagics Porting goods Small businesses
Online Access:	http://repositorio.uan.edu.co/handle/123456789/8972
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