Tesoros turísticos de Colombia: Análisis comparativo (benchmarking) de la oferta turística de Santa Marta frente a las ciudades colombianas de Cartagena, Medellín y Bogotá, durante el año 2022
The aim of this research is to carry out a comparative analysis of the tourist offer of Santa Marta in comparison to Cartagena, Medellin, and Bogota during the year 2022, from a benchmarking approach. To achieve this, an exhaustive study of the strengths, opportunities, weaknesses, and threats of ea...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Trabajo de grado (Pregrado y/o Especialización) |
| Language: | spa |
| Published: |
Universidad Antonio Nariño
2023
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| Subjects: | |
| Online Access: | http://repositorio.uan.edu.co/handle/123456789/8446 |
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