Tesoros turísticos de Colombia: Análisis comparativo (benchmarking) de la oferta turística de Santa Marta frente a las ciudades colombianas de Cartagena, Medellín y Bogotá, durante el año 2022

The aim of this research is to carry out a comparative analysis of the tourist offer of Santa Marta in comparison to Cartagena, Medellin, and Bogota during the year 2022, from a benchmarking approach. To achieve this, an exhaustive study of the strengths, opportunities, weaknesses, and threats of ea...

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Bibliographic Details

Main Authors:	Pérez García, Keneth de Jesús, Sánchez De Horta, Yuranis Vanessa, Vega Rojas, Ainara Fabiola
Other Authors:	Mejia Martinez, Elder Alberto
Format:	Trabajo de grado (Pregrado y/o Especialización)
Language:	spa
Published:	Universidad Antonio Nariño 2023
Subjects:	Competitividad, Benchmarking, Gestion del Turismo, Oferta Turistica offer, tourism, competitiveness, sustainable development.
Online Access:	http://repositorio.uan.edu.co/handle/123456789/8446
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