Factores psicológicos que inciden en la decisión de compra de zapatos y su intención de compra en adultos jóvenes universitarios

This research describes the response of the psychological factors that affect the decision to purchase shoes, establishing the relevant factors associated with the purchase decision, identifying them as a purchase process going through relevant phases such as recognition of the need, information sea...

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Bibliographic Details

Main Author:	Bautista Bejarano, María Lucía
Other Authors:	Portillo Guerra, Carlos Javier
Format:	Trabajo de grado (Pregrado y/o Especialización)
Language:	spa
Published:	Universidad Antonio Nariño 2023
Subjects:	Factores psicológicos compra comportamiento búsqueda de información 150 24.22 B352f Psychological factors purchase behavior information search
Online Access:	http://repositorio.uan.edu.co/handle/123456789/8267
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