Plan de negocio para la comercializadora de productos Gove Nails

A market investigation was carried out with the objective of building a business plan supported by the Sensory Marketing model in order to improve sales productivity and profitability of the importer and marketer Gove Nails, Medellín, Colombia. The methodology used is part of the management approach...

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Bibliographic Details

Main Author:	Ruiz Taborda, Sara Carolina
Other Authors:	Montaña Martínez, Lady Bibiana
Format:	Trabajo de grado (Pregrado y/o Especialización)
Language:	spa
Published:	Universidad Antonio Nariño 2023
Subjects:	Plan de negocios estrategia de marketing marketing sensorial marketing digital industria del Nail Art 658 31.23 R934p Business plan marketing strategy sensory marketing digital marketing Nail Art industry
Online Access:	http://repositorio.uan.edu.co/handle/123456789/8191
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