Diseño de un Plan de Posicionamiento de Marca para la Pastelería Dulcemente Ubicada en la Ciudad de Santa Marta

This research paper deals with the design of a positioning plan for the Dulcemente pastry shop, located in the city of Santa Marta, Magdalena. Since 2018, which originates in order to cover the need to improve the status of the company, where the differential advantage is highlighted and/or valued,...

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Bibliographic Details

Main Authors:	Ceballos Pineda, Darwin Jose, Peñaranda Rojas, German Segundo
Other Authors:	Campuzano Hernández, Manuel
Format:	Trabajo de grado (Pregrado y/o Especialización)
Language:	spa
Published:	Universidad Antonio Nariño 2023
Subjects:	Análisis de mercado, estrategiasde mercado, indicadores comerciales Market analysis, market strategies, trading indicators
Online Access:	http://repositorio.uan.edu.co/handle/123456789/7743
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