Fortalecimiento de la estrategia organizacional y modelo de negocio como dinamizadores de la productividad en una empresa manufacturera en Cartagena- Bolívar
With this document, we sought to address the existing problems in a company in the manufacturing sector of the city of Cartagena, which presented a poor scenario in productivity and management of the organization at a general level, which is why an organizational strategy proposal is built, that all...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Trabajo de grado (Pregrado y/o Especialización) |
| Language: | spa |
| Published: |
Universidad Antonio Nariño
2023
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| Online Access: | http://repositorio.uan.edu.co/handle/123456789/7645 |
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| Summary: | With this document, we sought to address the existing problems in a company in the
manufacturing sector of the city of Cartagena, which presented a poor scenario in productivity
and management of the organization at a general level, which is why an organizational strategy
proposal is built, that allows the strengthening of the business model as a catalyst for
productivity, for this a diagnosis of the organization is made based on the problem tree technique
and focused on the different perspectives that an organization has, analyzing the different
methods and tools for implementation of the organization strategy, and determining the
application of a particular method, which seeks to establish the strategy in all areas of the
company, the research is descriptive and presents as main results the application of a guiding
model and whose main objective to permeate the strategy throughout the company in order to to
improve productivity at all levels. |
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