Plan estratégico y reposicionamiento de marca para la empresa amoblarte dedicada a la fabricación de productos mobiliarios en la ciudad de Tunja, Boyacá

This research project will expose the different strategies that were implemented to carry out the repositioning through a marketing plan for the company Amoblarte, dedicated to the manufacture of school and office furniture in the city of Tunja, which has more than 20 years of experience in the manu...

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Bibliographic Details

Main Authors:	Amaya Alba, Brenda Michell, Gutiérrez Garay, Sindy Yulieth
Other Authors:	Giraldo Camacho, Jorge
Format:	Trabajo de grado (Pregrado y/o Especialización)
Language:	spa
Published:	Universidad Antonio Nariño 2023
Subjects:	Cliente Posicionamiento Marketing Competencia Diagnóstico Customer Positioning Competition Diagnostics
Online Access:	http://repositorio.uan.edu.co/handle/123456789/7599
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