Estrategias tácticas para mejorar las dinámicas comerciales de la industria farmacéutica en Colombia
The objective of this research was to formulate tactical strategies to improve the commercial dynamics of the pharmaceutical industry in Colombia. For this, a descriptive qualitative study was carried out using the documentary review and the Regional Map of Opportunities (MARO) of the Productive Col...
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| Main Authors: | , |
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| Format: | Trabajo de grado (Pregrado y/o Especialización) |
| Language: | spa |
| Published: |
Universidad Antonio Nariño
2023
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| Subjects: | |
| Online Access: | http://repositorio.uan.edu.co/handle/123456789/7526 |
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