Estrategias tácticas para mejorar las dinámicas comerciales de la industria farmacéutica en Colombia

The objective of this research was to formulate tactical strategies to improve the commercial dynamics of the pharmaceutical industry in Colombia. For this, a descriptive qualitative study was carried out using the documentary review and the Regional Map of Opportunities (MARO) of the Productive Col...

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Bibliographic Details

Main Authors:	Vanegas Rojas, Yuleinys Paola, Gerónimo Parejo, Daily Dayana
Format:	Trabajo de grado (Pregrado y/o Especialización)
Language:	spa
Published:	Universidad Antonio Nariño 2023
Subjects:	Industria farmacéutica; Exportaciones; Importaciones; Estrategias Pharmaceutical industry; Exports; imports; Strategies
Online Access:	http://repositorio.uan.edu.co/handle/123456789/7526
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