Plan de negocio para la empresa dedicada a la fabricación y distribución de zapatos ortopédicos
Orthopedic footwear is very useful for children who have podiatric problems, as well as some seek greater comfort with their shoes, currently in Colombia there are few companies positioned in the market, so it generates a market opportunity to enter the industry. The following business plan aims to...
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| Autor principal: | |
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| Otros Autores: | |
| Formato: | Trabajo de grado (Pregrado y/o Especialización) |
| Lenguaje: | spa |
| Publicado: |
Universidad Antonio Nariño
2022
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| Materias: | |
| Acceso en línea: | http://repositorio.uan.edu.co/handle/123456789/6881 |
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| Sumario: | Orthopedic footwear is very useful for children who have podiatric problems, as well
as some seek greater comfort with their shoes, currently in Colombia there are few
companies positioned in the market, so it generates a market opportunity to enter the
industry.
The following business plan aims to carry out a business plan of a company that
manufactures and markets orthopedic shoes for children, in the city of Santa Marta and to
carry out the market study for the creation of an orthopedic footwear company in the
aforementioned city and identify the operational plan for the company, in this way define
the timeliness of the business plan, allowing to determine with certainty the methodology
used that had a non-experimental design with descriptive and quantitative scope; the
exhibition will be held in the city of Santa Marta in the central area where the business
will be located.
The results showed that there is an attractive market that considers the orthopedic
market very relevant, the biggest motivator was the different color of black or white with a
"if" of 74%. The demand was set at 99 pairs of shoes. |
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