La Responsabilidad social empresarial como Base de la Estrategia Competitiva del Puerto de Santa Marta
This work proposes a theoretical analysis of Corporate Social Responsibility (CSR) as a strategy for the competitiveness of the company Sociedad Portuaria de Santa Marta (SPSM). With the objective of exploring whether its application responds to the purpose of being a responsible company or is a str...
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| Otros Autores: | |
| Formato: | Trabajo de grado (Pregrado y/o Especialización) |
| Lenguaje: | spa |
| Publicado: |
Universidad Antonio Nariño
2022
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| Materias: | |
| Acceso en línea: | http://repositorio.uan.edu.co/handle/123456789/6879 |
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| Sumario: | This work proposes a theoretical analysis of Corporate Social Responsibility
(CSR) as a strategy for the competitiveness of the company Sociedad Portuaria de Santa
Marta (SPSM). With the objective of exploring whether its application responds to the
purpose of being a responsible company or is a strategy for competitiveness.
The methodology used was based on a literature review with SPSM management
reports, books and secondary information sources.
The results show that, in the market, companies are beginning to adopt CSR as
part of their business strategies, given the obligation to integrate into society in order to
establish a better environment to operate competitively.
The conclusion shows how SPSM through CSR has been implementing a strategy
of competitive advantage in the short and long term, of permanence of the company in the
market, a strategy masked in the social commitment to society. |
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