Plan exportador de cerveza artesanal a base de quinua
In the present project, a series of studies were carried out that will serve for a project to export quinoa craft beer, where a market study was carried out, which led to knowing the production process and the product elaboration process, in the study Market analysis determined that the target marke...
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| Autor principal: | |
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| Otros Autores: | |
| Formato: | Trabajo de grado (Pregrado y/o Especialización) |
| Lenguaje: | spa |
| Publicado: |
Universidad Antonio Nariño
2022
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| Materias: | |
| Acceso en línea: | http://repositorio.uan.edu.co/handle/123456789/6756 |
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| Sumario: | In the present project, a series of studies were carried out that will serve for a project to
export quinoa craft beer, where a market study was carried out, which led to knowing the
production process and the product elaboration process, in the study Market analysis
determined that the target market would be the United States, whose foreign trade was
analyzed for the process of exporting quinoa beer to its territory. In the same way,
important factors for the positioning of the product were analyzed, such as supply, demand
and prices. |
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