Propuesta de aplicación del e -commerce a la empresa de medicamentos FARMACOMERCIAL

The academic research entitled: Proposal for the application of e-commerce to the Pharmacometrician drug company, is a descriptive qualitative study whose general objective was to analyze how the level of sales and marketing of medicinal products of the company can be enhanced Farmacomercial SAS usi...

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Bibliographic Details
Main Author:	Méndez Hernández, Ricardo Javier
Other Authors:	Montaña Martínez, Lady Bibiana
Format:	Trabajo de grado (Pregrado y/o Especialización)
Language:	spa
Published:	Universidad Antonio Nariño 2022
Subjects:	medicamentos laboratorio de medicamentos farmacéutica plan de mejoramiento ventas e - commerce Marketing digital drugs drug laboratory pharmaceutical improvement plan digital Marketing
Online Access:	http://repositorio.uan.edu.co/handle/123456789/6524
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Summary:	The academic research entitled: Proposal for the application of e-commerce to the Pharmacometrician drug company, is a descriptive qualitative study whose general objective was to analyze how the level of sales and marketing of medicinal products of the company can be enhanced Farmacomercial SAS using E-commerce tools; For which they established as specific objectives to identify the strategies and the most pertinent technological tools to favor the levels of visibility and sales of products, this work was articulated the development of a strategic plan directed by a professional in digital marketing, which made it possible to establish strategies of Achievement and loyalty of new customers using digital platforms and social networks with the greatest presence and circulation in the country.