Propuesta De Comercio Electrònico Para La Empresa Comercializadora De Productos Y Servicios Para Mascotas, PETCOL

This research aims to propose a change in the business model of the marketing of pet products taking as a starting point the company Petcol that has been in the market for 20 years, being a leader in the industry and providing experiences, products and quality services. For the job you will gather i...

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Bibliographic Details
Main Author:	Torres Quevedo, Daniela
Other Authors:	Montaña Martinez, Lady Bibiana
Format:	Trabajo de grado (Pregrado y/o Especialización)
Language:	spa
Published:	Universidad Antonio Nariño 2022
Subjects:	Modelo de negocio canvas e-commerce Business model Canvas E-commerce
Online Access:	http://repositorio.uan.edu.co/handle/123456789/6341
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Description
Summary:	This research aims to propose a change in the business model of the marketing of pet products taking as a starting point the company Petcol that has been in the market for 20 years, being a leader in the industry and providing experiences, products and quality services. For the job you will gather information and background of previous studies related to e-commerce, through to the design of the canvas from its concept and utility explained in the theoretical framework, will provide the necessary information on the applicability of e-commerce, to this company