Análisis del Comportamiento del Canal E-Commerce y el Marketing Digital en Almacenes Corona S.A.S Antes y Durante la Pandemia por el Covid - 19

With the arrival of the Covid-19 pandemic, the business sector suffered many effects that forced it to reinvent itself in an operational and structural way, to be able to respond to the new needs of the market and also adapt to the changes generated by preventive isolation. In this sense, BBVA (2020...

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Bibliographic Details

Main Authors:	Bosa Cardozo, Dalba Natalia, Caballero Pedraza, Luz Stella
Other Authors:	Giraldo Camacho, Jorge Hernan
Format:	Trabajo de grado (Pregrado y/o Especialización)
Language:	spa
Published:	Universidad Antonio Nariño 2022
Subjects:	Innovación Transformación digital Comercio electrónico Competitividad Marketing digital 658 Innovation Digital marketing Electronic commerce Competitiveness
Online Access:	http://repositorio.uan.edu.co/handle/123456789/6199
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