Estudio de prefactibilidad para la fabricación y comercialización de cerveza artesanal a base de la cascarilla del cacao
The purpose of this research is to demonstrate the manufacturing and commercialization process of a new potential product mainly aimed at the Bogotá market. This can be achieved with the initial installation of a microbrewery company that will try to get the best out of a characteristic fruit of Col...
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| Autores principales: | , |
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| Otros Autores: | |
| Formato: | Trabajo de grado (Pregrado y/o Especialización) |
| Lenguaje: | spa |
| Publicado: |
Universidad Antonio Nariño
2021
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| Materias: | |
| Acceso en línea: | http://repositorio.uan.edu.co/handle/123456789/5069 |
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| Sumario: | The purpose of this research is to demonstrate the manufacturing and commercialization
process of a new potential product mainly aimed at the Bogotá market. This can be achieved
with the initial installation of a microbrewery company that will try to get the best out of a
characteristic fruit of Colombia such as cocoa, with the reuse of its residue such as the cocoa
husk. In most cases the processing plants of is fruit discard that vital raw material for the project,
in the pulping stage, though it can create added value for farmers in the regions. We proceed to
identify all the stages of the beer production process, establishing the optimal quantities and
extracting that taste of cocoa that is desired by many people.
For the operation of the plant, all the minimum standards and legal requirements that will
govern the company are evaluated as well as the registration of the company name and possible
innovative designs in its presentation that will differentiate it from the other beers on the market.
In relation to the commercialization, there are several factors that may affect the investigation. In
this initial case there will be no intermediaries, so all the distribution logistics will be done by the
same company in the same way. The demand for craft beer in Bogota was found to be
unsatisfied. (Dinero, 2019) |
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