Articulo ¿Cómo se ha potencializado el E-commerce en tiempos de pandemia ?
This research analyzes the topic of electronic commerce before and during the health emergency presented in 2020, at national and international level, showing figures of the use of tools within commerce. It also explains the steps to implement e-commerce in companies, the benefits that can be obtain...
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| Formato: | Trabajo de grado (Pregrado y/o Especialización) |
| Lenguaje: | spa |
| Publicado: |
Universidad Antonio Nariño
2021
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| Acceso en línea: | http://repositorio.uan.edu.co/handle/123456789/4941 https://directorioempresas.einforma.co/departamento/meta/#:~:text=Villavicencio%20(8.558%20empresas), Puerto%20carreno%20(196%20empresas) |
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| Sumario: | This research analyzes the topic of electronic commerce before and during the health
emergency presented in 2020, at national and international level, showing figures of the use
of tools within commerce. It also explains the steps to implement e-commerce in companies,
the benefits that can be obtained from it. Considering that e-commerce can be considered as
a new marketing strategy that should be implemented with new and different features of
business ideas, This article considers that e-commerce is a marketing drive strategy for the
exchange of goods and services that must be coupled with other distribution channels. For
them the following specific objectives are developed (i) examine the use of e-commerce and
its impact on the gross domestic product (GDP) between the last five years (ii) identify the
advantages and the possible access of e-commerce with which Colombia has (iii) Establish
strategies for the implementation of e-commerce in companies, using a quantitative
descriptive research methodology. |
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