Plan de marketing relacional para la fidelización de clientes empresa Industrias Alimenticias Carolina S.A.S. (INDACAROL – Villavicencio) Proyecto de Grado

Currently, relationship marketing plays a fundamental role in companies, through customer loyalty, attracting more prospects which generates greater profitability for the organization, so it was decided to propose a relationship marketing plan to the INDACAROL company SAS in order to generate new st...

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Bibliographic Details

Main Author:	Jhasbleidy Barragán Galán, Maira Alejandra Olaya
Other Authors:	Saray Muñoz, Nancy Esperanza
Format:	Trabajo de grado (Pregrado y/o Especialización)
Language:	spa
Published:	Universidad Antonio Nariño 2021
Subjects:	Marketing relacional Estrategias Fidelización Clientes Relational marketing strategies Loyalty Customers
Online Access:	http://repositorio.uan.edu.co/handle/123456789/4863
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