Plan de negocios para la creación de una empresa comercializadora de granadilla en el departamento del Huila

This paper describes a business plan study for the creation of a granadilla marketer in the Department of Huila, therefore, it seeks to analyze the positioning of the product in the agricultural market of the department, to improve the productive dynamics of the regional GDP and its contribution in...

Full description

Saved in:

Bibliographic Details
Main Author:	Valderrama Cuéllar, Norma Lorena
Other Authors:	Monroy Olmos, Hilda Victoria
Format:	Trabajo de grado (Pregrado y/o Especialización)
Language:	spa
Published:	Universidad Antonio Nariño 2021
Subjects:	Comercializadora, viabilidad Granadilla Competencia Oportunidad de empleo Impacto económico Rentabilidad Viabilidad Marketer, Competition Employment Opportunity, Economic impact Profitability Viability
Online Access:	http://repositorio.uan.edu.co/handle/123456789/4699
Tags:	Add Tag No Tags, Be the first to tag this record!

Description
Summary:	This paper describes a business plan study for the creation of a granadilla marketer in the Department of Huila, therefore, it seeks to analyze the positioning of the product in the agricultural market of the department, to improve the productive dynamics of the regional GDP and its contribution in the agro-chain of agricultural businesses in the country, together with the quality of life of people dedicated to agricultural activity, since it presents a constant dynamics of production in the municipalities of the Department of Huila, as it belongs to the species of the passionflower, being one of the representative fruits of the fruit sector of the Department of Huila (50%) (Revista Ondas, 2019, p.1). For the development of each of the phases of this plan, part of the value chain, demand, supply, prices, was analyzed, focusing its market on the productive dynamics of business in the agricultural sector.