Identificación de mercados potenciales para la exportación de la cerveza artesanal

In this work, the ultimate goal is a potential market for the export of craft beer. In Colombia year after year, the distribution of craft beer has been stronger, with a percentage growth of 30%. Where several craft brewing festivals have been highlighted in Colombia where national and international...

Full description

Bibliographic Details

Main Author:	Barrera León, Yimmy Alejandro
Other Authors:	Muñoz Aguilar, Rafael Antonio
Format:	Trabajo de grado (Pregrado y/o Especialización)
Language:	spa
Published:	Universidad Antonio Nariño 2021
Subjects:	Mercados potenciales Exportación Internacionalización Posicionamiento de marca Comercio electrónico Potential markets Export Internationalization Brand positioning Eletronic commerce
Online Access:	http://repositorio.uan.edu.co/handle/123456789/4569
Tags:	Add Tag No Tags, Be the first to tag this record!