Plan exportador de miel de la empresa Beela apicultura hacia los Estados Unidos

This research focuses on the search for a target market for the international commercialization of honey produced by the company Beela Apicultura, a company from Boyacá dedicated to the sale of products derived from beekeeping. Thus, from this, an export plan is developed in which a market analysis...

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Bibliographic Details
Main Author:	Vargas Chocontá, María Primitiva
Other Authors:	Agudelo Cely, Omaira Inés
Format:	Trabajo de grado (Pregrado y/o Especialización)
Language:	spa
Published:	Universidad Antonio Nariño 2021
Subjects:	Internacionalización Empresa Proyecciones Plan exportador Posicionamiento. Internationalization Company Projections Export plan Positioning
Online Access:	http://repositorio.uan.edu.co/handle/123456789/4550
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Summary:	This research focuses on the search for a target market for the international commercialization of honey produced by the company Beela Apicultura, a company from Boyacá dedicated to the sale of products derived from beekeeping. Thus, from this, an export plan is developed in which a market analysis can be evidenced, as well as the main consumers and producers of honey worldwide, in such a way that the company can have a clear vision of who are your main competitors, the behavior of the market and potential buyers for your product.