Plan de mercadeo Lactycol Company

In the following document, a marketing plan will be developed for the Lactycol Company, a company that belongs to the group of SMES, with 3 years of experience in the market, but with high expectations of transcending in competitive matters. Within the development of the document, concepts and theor...

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Bibliographic Details

Main Author:	Moreno Villegas, Johan Sebastian
Other Authors:	Bernal Romero, Ricardo
Format:	Trabajo de grado (Pregrado y/o Especialización)
Language:	spa
Published:	Universidad Antonio Nariño 2021
Subjects:	mercadeo publicidad Pymes estrategias de marketing marketing advertising SMEs marketing strategies
Online Access:	http://repositorio.uan.edu.co/handle/123456789/1710
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