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This work focuses on analyzing the strengths and weaknesses of Colombian exports of Aloe Vera to South Korea, using tools such as PESTEL and SWOT analysis. Given the growing international demand for Aloe Vera, especially in South Korea, there is a need to research and better understand this market....

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Bibliographic Details
Main Author: Betancourt Ortiz, Marcela
Other Authors: Agudelo Granados , Carlos José
Format: Tesis/Trabajo de grado - Monografía - Pregrado
Language:Español
Published: Universidad Antonio Nariño 2025
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Online Access:https://repositorio.uan.edu.co/handle/123456789/12556
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