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This work focuses on analyzing the strengths and weaknesses of Colombian exports of Aloe Vera to South Korea, using tools such as PESTEL and SWOT analysis. Given the growing international demand for Aloe Vera, especially in South Korea, there is a need to research and better understand this market....

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Bibliographic Details
Main Author:	Betancourt Ortiz, Marcela
Other Authors:	Agudelo Granados , Carlos José
Format:	Tesis/Trabajo de grado - Monografía - Pregrado
Language:	Español
Published:	Universidad Antonio Nariño 2025
Subjects:	Aloe vera Desarrollo Rural Metodo Pestel Comercio Exterior Cosmeticos Naturales Rural development Pestel Method Foreing Trade Natural Cosmetic
Online Access:	https://repositorio.uan.edu.co/handle/123456789/12556
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Summary:	This work focuses on analyzing the strengths and weaknesses of Colombian exports of Aloe Vera to South Korea, using tools such as PESTEL and SWOT analysis. Given the growing international demand for Aloe Vera, especially in South Korea, there is a need to research and better understand this market. Although Colombia has increased Aloe Vera production, it faces competition from countries like China in the South Korean market. Likewise, the importance of the FTA between Colombia and South Korea is highlighted, and recommendations are offered to improve the transformation and processing capacity of Aloe Vera in Colombia, as well as to take advantage of the potential of the South Korean market.