Tendencias y desafíos:

This work focuses on analyzing the strengths and weaknesses of Colombian exports of Aloe Vera to South Korea, using tools such as PESTEL and SWOT analysis. Given the growing international demand for Aloe Vera, especially in South Korea, there is a need to research and better understand this market....

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Detalles Bibliográficos
Autor principal:	Betancourt Ortiz, Marcela
Otros Autores:	Agudelo Granados , Carlos José
Formato:	Tesis/Trabajo de grado - Monografía - Pregrado
Lenguaje:	Español
Publicado:	Universidad Antonio Nariño 2025
Materias:	Aloe vera Desarrollo Rural Metodo Pestel Comercio Exterior Cosmeticos Naturales Rural development Pestel Method Foreing Trade Natural Cosmetic
Acceso en línea:	https://repositorio.uan.edu.co/handle/123456789/12556
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Descripción
Sumario:	This work focuses on analyzing the strengths and weaknesses of Colombian exports of Aloe Vera to South Korea, using tools such as PESTEL and SWOT analysis. Given the growing international demand for Aloe Vera, especially in South Korea, there is a need to research and better understand this market. Although Colombia has increased Aloe Vera production, it faces competition from countries like China in the South Korean market. Likewise, the importance of the FTA between Colombia and South Korea is highlighted, and recommendations are offered to improve the transformation and processing capacity of Aloe Vera in Colombia, as well as to take advantage of the potential of the South Korean market.