Desafíos de las ferias internacionales para fomentar la competitividad de las PYMES en el Valle del Cauca.

In a globalized context, small and medium-sized enterprises (SMEs) face the challenge of competing in international markets. This study analyzes the role of international trade fairs as a key tool to improve the competitiveness of SMEs in Valle del Cauca.

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Bibliographic Details
Main Author: Yean Carlo, Muñoz Salazar
Other Authors: Muñoz Aguilar , Rafael Antonio
Format: Tesis/Trabajo de grado - Monografía - Pregrado
Language:Español
Published: Universidad Antonio Nariño 2025
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Online Access:https://repositorio.uan.edu.co/handle/123456789/12555
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