Plan de Negocios Bon Appetit
Bon Appetit is a dessert venture that aims to provide delicious and high-quality desserts to the city of Santa Marta, Colombia. The company was founded with the vision of creating a brand that represents the best of Colombian desserts, while incorporating international flavors and trends. This paper...
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| Format: | Tesis/Trabajo de grado - Monografía - Pregrado |
| Language: | Español |
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Universidad Antonio Nariño
2024
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| Online Access: | https://repositorio.uan.edu.co/handle/123456789/12005 |
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| _version_ | 1824086902482927616 |
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| author | Ariza Hernandez, Marisol |
| author2 | Restrepo Lobo Miguel Enrique |
| author_facet | Restrepo Lobo Miguel Enrique Ariza Hernandez, Marisol |
| author_sort | Ariza Hernandez, Marisol |
| collection | DSpace |
| description | Bon Appetit is a dessert venture that aims to provide delicious and high-quality desserts
to the city of Santa Marta, Colombia. The company was founded with the vision of creating a
brand that represents the best of Colombian desserts, while incorporating international flavors
and trends. This paper will explore the concept and vision behind Bon Appetit, the market
analysis and target audience, and the execution of the business plan. |
| format | Tesis/Trabajo de grado - Monografía - Pregrado |
| id | repositorio.uan.edu.co-123456789-12005 |
| institution | Repositorio Digital UAN |
| language | Español |
| publishDate | 2024 |
| publisher | Universidad Antonio Nariño |
| record_format | dspace |
| spelling | repositorio.uan.edu.co-123456789-120052024-12-03T19:06:14Z Plan de Negocios Bon Appetit Ariza Hernandez, Marisol Restrepo Lobo Miguel Enrique Emprendimiento Postres Negocio Marca Entrepreneurship Desserts Business Brand Bon Appetit is a dessert venture that aims to provide delicious and high-quality desserts to the city of Santa Marta, Colombia. The company was founded with the vision of creating a brand that represents the best of Colombian desserts, while incorporating international flavors and trends. This paper will explore the concept and vision behind Bon Appetit, the market analysis and target audience, and the execution of the business plan. Bon Appetit es un emprendimiento de postres que tiene como objetivo proporcionar postres deliciosos y de alta calidad a la ciudad de Santa Marta, Colombia. La empresa fue fundada con la visión de crear una marca que represente lo mejor de los postres colombianos, al mismo tiempo que incorpora sabores y tendencias internacionales. Este trabajo explorará el concepto y la visión detrás de Bon Appetit, el análisis de mercado y el público objetivo, y la ejecución del plan de negocios. final Administrador(a) de Empresas Pregrado Presencial Proyecto 2024-12-03T19:06:12Z 2024-12-03T19:06:12Z 2024-05-14 2024-12-03 Tesis/Trabajo de grado - Monografía - Pregrado Estudio descriptivo Versión final del autor, Versión aceptada para publicar http://purl.org/coar/resource_type/c_46ec http://purl.org/redcol/resource_type/PIC http://purl.org/coar/version/c_b1a7d7d4d402bcce https://repositorio.uan.edu.co/handle/123456789/12005 Español Acceso abierto http://purl.org/coar/access_right/c_abf2 pdf application/pdf application/pdf application/pdf Universidad Antonio Nariño Administración de empresas Facultad de Ciencias Económicas y Administrativas Santa Marta instname:Universidad Antonio Nariño REFERENCIAS 1. https://www.academia.edu/26498075/ANTECEDENTES_HISORICOS_DE_LA_PASTELERIA https://mercadeoparaemprendedores.com/blog/como-hacer-una-correctadescripcion-de-mi-negocio/ https://es.semrush.com/blog/analisiscompetencia/?kw=&cmp=LM_SRCH_DSA_Blog_ES&label=dsa_pagefeed&Network=g&D evice=c&utm_content=678247163175&kwid=dsa2232567166541&cmpid=19249322807&agpid=152775994937&BU=Core&extid=10945379 2178&adpos=&gclid=Cj0KCQiAuqKqBhDxARIsAFZELmK5cXIQAe3J6ZYPXNitdiLGpJ1 oG9o6tG4MoHrE0-nUwDonQ5j4OdUaAsW3EALw_wcB . https://www.beaware360.com/noticias/como-elaborar-un-plan-de-ventasefectivo/?gclid=Cj0KCQiAuqKqBhDxARIsAFZELmL_68h5ndQRd5gfXBwRj2vJL6TifSket 04RaBpX8bCEr_IJ_U0Dv5waAgb7EALw_wcB . https://blogs.imf-formacion.com/blog/corporativo/economia-y-finanzas/6-pasosplan-financiero https://blog.hubspot.es/marketing/importancia-plan-denegocios#:~:text=El%20plan%20de%20negocios%20es,y%20los%20medios%20para%20log rarlo. https://www.diariovasco.com/gastronomia/recetas/postres/historia-postrescostumbre-20201201161047-nt.html 8. https://blog.hubspot.es/sales/ejemplos-objetivos-estrategicos-empresa+ https://repository.urosario.edu.co/server/api/core/bitstreams/9a3658ad-f1a7-4ec1- b3f6-10ad1ff90b3a/content |
| spellingShingle | Emprendimiento Postres Negocio Marca Entrepreneurship Desserts Business Brand Ariza Hernandez, Marisol Plan de Negocios Bon Appetit |
| title | Plan de Negocios Bon Appetit |
| title_full | Plan de Negocios Bon Appetit |
| title_fullStr | Plan de Negocios Bon Appetit |
| title_full_unstemmed | Plan de Negocios Bon Appetit |
| title_short | Plan de Negocios Bon Appetit |
| title_sort | plan de negocios bon appetit |
| topic | Emprendimiento Postres Negocio Marca Entrepreneurship Desserts Business Brand |
| url | https://repositorio.uan.edu.co/handle/123456789/12005 |
| work_keys_str_mv | AT arizahernandezmarisol plandenegociosbonappetit |
