Producto turístico cultural para la recepción de viajeros franceses a Colombia
Cultural tourism products are seen as an opportunity to diversify tourism activities and enhance the cultural and natural resources of destinations. Currently, they are a strategy to strengthen inbound tourism. In this sense, the objective of this monograph is to design a cultural tourism product th...
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| Formato: | Tesis/Trabajo de grado - Monografía - Pregrado |
| Lenguaje: | Español |
| Publicado: |
Universidad Antonio Nariño
2024
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| Acceso en línea: | https://repositorio.uan.edu.co/handle/123456789/11814 |
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| Sumario: | Cultural tourism products are seen as an opportunity to diversify tourism activities and
enhance the cultural and natural resources of destinations. Currently, they are a strategy to
strengthen inbound tourism. In this sense, the objective of this monograph is to design a
cultural tourism product that includes tourist attractions in the Orinoco, Amazon, Andean
and Pacific regions as a contribution to international inbound tourism in Colombia, taking as
a reference the French target public. The methodology for the development privileges the
qualitative approach of descriptive type. The results allowed consolidating the design
proposal through a pilot test with a segment of the French population. It is expected that the
product design can be applied in other contexts within the European region to promote
inbound tourism from cultural tourism products. |
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