ESTUDIO DE FACTIBILIDAD PARA LA CREACIÓN DE UNA EMPRESA DE CONFECCIÓN DE ROPA JUVENIL EN LA CIUDAD DE SANTA MARTA
The purpose of this business plan is the creation of a youth clothing manufacturing company in the city of Santa Marta offering exclusive designs in different styles. This feasibility study focuses on the exhaustive evaluation of the economic, social and commercial aspects related to the creation of...
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| Other Authors: | |
| Format: | Tesis/Trabajo de grado - Monografía - Pregrado |
| Language: | Español |
| Published: |
Universidad Antonio Nariño
2024
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| Subjects: | |
| Online Access: | https://repositorio.uan.edu.co/handle/123456789/11721 |
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| Summary: | The purpose of this business plan is the creation of a youth clothing manufacturing
company in the city of Santa Marta offering exclusive designs in different styles. This feasibility
study focuses on the exhaustive evaluation of the economic, social and commercial aspects
related to the creation of a youth clothing manufacturing company in the city of Santa Marta.
The constant growth of demand in this market in the region is recognized, given the growing
young population and the increase in purchasing power. In addition, the strategic location of
Santa Marta as a tourist destination is considered an additional opportunity for the sale of youth
clothing.
A detailed financial analysis was carried out, which included the costs of production,
distribution, marketing and administration, viable sources of financing were also identified and
financial projections were prepared, as well as aspects to be considered. The selection of quality
material suppliers, marketing strategies and the evaluation of competition in the local market |
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