Leaks and appropriations: Informal advertising in Bogota’s public space
Through observing the informal advertising, under the concept of formless (Bataille), the specific section of the Avenida Chile / Calle 72 was ran in his path for three locations in the city of Bogotá during the first half of 2013. Various manifestations were identified, in the field of advertising,...
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UNIVERSIDAD ANTONIO NARIÑO
2014
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| Online Access: | https://revistas.uan.edu.co/index.php/nodo/article/view/109 https://repositorio.uan.edu.co/handle/123456789/10575 |
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| author | Gómez, Cielo Vargas |
| author_facet | Gómez, Cielo Vargas |
| author_sort | Gómez, Cielo Vargas |
| collection | DSpace |
| description | Through observing the informal advertising, under the concept of formless (Bataille), the specific section of the Avenida Chile / Calle 72 was ran in his path for three locations in the city of Bogotá during the first half of 2013. Various manifestations were identified, in the field of advertising, who involved public space and specific dynamics attempting to blurring public areas into private spaces and vice versa. The methodology was structured in three stages: the first moment began from the concept of formless and it allowed an approach to the informal publicity, without judgment, found in their strategies and modes of action original and organic practices; a second stage of fieldwork, guided by the Situationist dynamics: photographically documented experience; and finally a phase of information analysis and interpretation and modes of action of advertising in public space, helped by four categories of formless, according to authors Rosalind Krauss and Yves Alain Bois. The experience of informal trade and its advertising, talks about the disappearance and emergence, as it plays through the boundaries of space, hurry to leave the anonymity among his ephemeral residence. |
| format | info:eu-repo/semantics/article |
| id | repositorio.uan.edu.co-123456789-10575 |
| institution | Repositorio Digital UAN |
| language | spa |
| publishDate | 2014 |
| publisher | UNIVERSIDAD ANTONIO NARIÑO |
| record_format | dspace |
| spelling | repositorio.uan.edu.co-123456789-105752024-10-14T03:48:40Z Leaks and appropriations: Informal advertising in Bogota’s public space Fugas y apropiaciones: publicidad informal en el espacio público de Bogotá Gómez, Cielo Vargas Lo informe territorialización no lugares intervenciones efímeras Formless Territorialization Non site Ephemeral Interventions Through observing the informal advertising, under the concept of formless (Bataille), the specific section of the Avenida Chile / Calle 72 was ran in his path for three locations in the city of Bogotá during the first half of 2013. Various manifestations were identified, in the field of advertising, who involved public space and specific dynamics attempting to blurring public areas into private spaces and vice versa. The methodology was structured in three stages: the first moment began from the concept of formless and it allowed an approach to the informal publicity, without judgment, found in their strategies and modes of action original and organic practices; a second stage of fieldwork, guided by the Situationist dynamics: photographically documented experience; and finally a phase of information analysis and interpretation and modes of action of advertising in public space, helped by four categories of formless, according to authors Rosalind Krauss and Yves Alain Bois. The experience of informal trade and its advertising, talks about the disappearance and emergence, as it plays through the boundaries of space, hurry to leave the anonymity among his ephemeral residence. A través de la observación de la publicidad informal bajo el concepto de lo informe (Bataille), se recorrió el tramo específico de la Avenida Chile/Calle 72 en su trayectoria por tres localidades en de la ciudad de Bogotá durante el primer semestre del 2013, y se identificaron diversas manifestaciones que, desde lo publicitario, intervenían en el espacio público y en las dinámicas específicas de las zonas difuminando lo público en lo privado y viceversa. La metodología se estructuró en tres estados: un primer momento en el que se partió del concepto de lo informe y éste permitió una aproximación a la publicidad informal que, sin juzgarla, encontró en sus estrategias y modos de acción prácticas originales y orgánicas; un segundo momento de trabajo de campo, guiado por dinámicas de recorrido situacionista: experiencia documentada fotográficamente; y finalmente una fase de análisis e interpretación de la información y de los modos de acción de la publicidad en el espacio público a la luz de cuatro categorías de lo informe rastreadas por los autores Rosalind Krauss e Yves Alain-Bois. La experiencia del comercio informal y su publicidad nos habla desde la desaparición y aparición, porque juega a través de los límites del espacio, urgida por salir del anonimato en medio de lo temporal de su residencia. 2014-12-14 2024-10-10T02:29:32Z 2024-10-10T02:29:32Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares http://purl.org/coar/resource_type/c_6501 http://purl.org/coar/version/c_970fb48d4fbd8a85 https://revistas.uan.edu.co/index.php/nodo/article/view/109 https://repositorio.uan.edu.co/handle/123456789/10575 spa https://revistas.uan.edu.co/index.php/nodo/article/view/109/89 https://creativecommons.org/licenses/by-nc-sa/4.0 http://purl.org/coar/access_right/c_abf2 application/pdf UNIVERSIDAD ANTONIO NARIÑO REVISTA NODO; Vol. 9 Núm. 17 (2014); 56 - 69 2346-092X 1909-3888 |
| spellingShingle | Lo informe territorialización no lugares intervenciones efímeras Formless Territorialization Non site Ephemeral Interventions Gómez, Cielo Vargas Leaks and appropriations: Informal advertising in Bogota’s public space |
| title | Leaks and appropriations: Informal advertising in Bogota’s public space |
| title_full | Leaks and appropriations: Informal advertising in Bogota’s public space |
| title_fullStr | Leaks and appropriations: Informal advertising in Bogota’s public space |
| title_full_unstemmed | Leaks and appropriations: Informal advertising in Bogota’s public space |
| title_short | Leaks and appropriations: Informal advertising in Bogota’s public space |
| title_sort | leaks and appropriations informal advertising in bogota s public space |
| topic | Lo informe territorialización no lugares intervenciones efímeras Formless Territorialization Non site Ephemeral Interventions |
| url | https://revistas.uan.edu.co/index.php/nodo/article/view/109 https://repositorio.uan.edu.co/handle/123456789/10575 |
| work_keys_str_mv | AT gomezcielovargas leaksandappropriationsinformaladvertisinginbogotaspublicspace AT gomezcielovargas fugasyapropiacionespublicidadinformalenelespaciopublicodebogota |
