Análisis de competitividad entre las empresas JM&A e imagen creativa,en el proceso de diseño y producción de etiquetas para la empresa ecuatoriana laboratorios MAD Authors: Ubillus Idarraga, Anderson

“…IMAGEN CREATIVA is a company with human talent of excellent quality and with a Colombian owner who found a potential market in Guayaquil (Ecuador), where the company is located and where for its work with the graphic arts it has managed to position itself in the market.LABORATORIOS MAD is a general regime company, dedicated to the marketing and production of hair care items under the SANOART brand since 2017, being a company that produces its own products and outsources as importer some merchandise, such as shampoos for different types and colors of hair, hair treatments and straightening products - Botox and Keratin; located in the city ​​of Guayaquil (Ecuador). …”