Plan de negocios para la creación de un SPA en el corregimiento de Minca en la ciudad de Santa Marta Autores: Pedroza Guardiola, Adriana Mercedes, Mejia Celedon, Daniela Andrea

“…The present work presents the Business Plan for the creation of a Spa in the Corregimiento of Minca, in the city of Santa Marta, whose main objective is to evaluate the feasibility of creating a space for relaxation and personal care for both the inhabitants of Minca and for the tourists. …”

ANALISIS DE VIABILIDAD ECONÓMICA Y OPERATIVA DE LA IMPLEMENTACION DE LA CAFETERIA DELIFITNESS EN SANTA MARTA PARA EL AÑO 2024 Autores: Altamar Figueroa, Yuli Marcela, Lopez Tarazona, Leonor de los Milagros

Plan de negocio para la creación de una empresa de organización de eventos sociales en la ciudad de Santa Marta. Autores: Ardila Castrillòn, Jessica Lorena

“…For this reason, this research highlights the development of the constitutive elements of a business plan from the identification of the respective market study and the development of technical and financial studies together with the role of marketing as part of the business strategy for the determination of promotion strategies and identification of the target market, from which the viability of this business plan has to be concluded by quantifying the costs and revenues, that reward the profitability of the same and its permanence in the market of Santa Marta, as sustainability, as indicated in the development of the approaches presented.…”

Aplicación de la Metodología Design Thinking para el Diseño y Comercialización de Agendas Personalizadas en la Ciudad de Santa Marta Autores: Ortega Ávila, Daniela Marcela

“…The objective of this degree work is to apply the Design Thinking methodology for the design and marketing of personalized agendas in the city of Santa Marta. To achieve this, the methodology used in this research is mixed, considering qualitative and quantitative data; taking into account the descriptive, exploratory and documentary approaches. …”

Impacto Marketing y sus beneficios en la empresa RAPPI ubicado en la ciudad de Santa Marta periodo 2020 al 2022 Autores: Martinez Hernandez, Doris Andrea, Florez Correa, Luisa Fernanda

“…This research project deals with the impact of advertising and how it has benefited the development of the RAPPI company in the city of Santa Marta. This idea was born from the year 2020 as a result of a pandemic (COVID-19), which affected most of the companies with face-toface services, being forced to reinvent a service model different from the daily one. …”

Plan de negocio para la creación de un restaurante saludable con base de aguacates en la ciudad de santa marta Autores: Ayala Maury, Ronald Alberto, Miranda Charris, Juan José de Jesús

“…In Santa Marta, a business model is established that seeks to satisfy consumer demands for healthy food. …”

Plan de negocios para la creación de un club nocturno innovador llamado “sodoma club” en la ciudad de santa marta Autores: Carrascal Garcia, Mauricio Antonio

“…Santa Marta, a beautiful city on the Colombian coast surrounded by the Caribbean Sea, with a tropical weather and historical trajectory in each place it has, whose main economic activity is tourism and historical commerce due to the history that the city possesses, the emblematic sites and being known as the second oldest city in Colombia. …”

Formulación de un plan de negocios para la creación de una empresa de ciclopaseos en la ciudad de Santa Marta Autores: Mejía Pájaro, Yesid de Jesús Galvis Chegwin, Howard Enrique

“…The territory of Magdalena has different qualities to be powerful in the tourist sector at national level, this is due to the amount of flora and fauna and its natural riches that this Department has, this project was born by a particular taste for tourism as a form of social interaction and knowledge and valuation of the strengths that exist in this branch, in that context, the ecological potential is identified, and capitalizing it by means of the cycle walk in the city of Santa Marta and its surroundings, highlighting that this territory is privileged by all the components with which it counts, such as the seas, rivers, mountains and their beautiful ecosystems that can be enjoyed. …”

Plan de negocio para la creación de una hamburguesería artesanal con enfoque gastronómico global en la ciudad de Santa Marta Autores: Estrada Correa, Diana Carolina, Sanjuan Fontalvo, Jennifer Camila

“…This business plan directs its approach towards the creation of an artisan hamburger restaurant with a global gastronomic focus, in the city of Santa Marta. In Colombia, the consumption of food outside the home has increased and consumers are always looking for different food alternatives, therefore, it is expected to offer different types of hamburgers with unique flavors, incorporating ingredients from different countries around the world. …”

Consultoría Y Asesoría Pedroza Celis S.A.S Empresa De Asesoría Contable, Tributaria, Y Revisoría Fiscal En La Ciudad De Santa Marta Autores: Pedroza Guardiola Maria Fernanda, Celis Neira Angie Katherin

“…The following project is based on creating an accounting, tax advisory and tax auditing company in the city of Santa Marta. This company will provide advisory services to small businesses to help them improve their financial management and comply with their tax obligations. …”

IMPACTO DE LA INTELIGENCIA ARTIFICIAL EN LA CONTABILIDAD: TRANSFORMACIONES, DESAFÍOS E INNOVACIONES EN LA EMPRESA TAXI MARINO CUIDAD DE SANTA MARTA Autores: MAHECHA RINCÓN CLARA INES, MENDOZA DE LA OSSA VALENTINA

Gestión Financiera en pymes del sector Inmobiliario de la ciudad de Santa Marta como plataforma de la planificación caso: portal 23 Autores: Vergara Vargas, Catrina Vanessa

Determinantes De La Informalidad Laboral : Un Caso De Estudio En El Centro Histórico De La Ciudad De Santa Marta (2014-2020) Autores: Vanegas Henríquez, José David, Pineda Gómez, Jairo de Jesús

“…This document aims to find the determinants of labor informality: a case study in the historic center of the city of santa marta (2014-2020), for which reviews of different works that have been carried out by entities, institutions and organizations will be used in accordance with this social, economic problem. and cultural. …”

Plan de Negocios para una empresa de elaboración de productos a base del banano verde en la ciudad de Santa Marta Autores: Pardo Anaya, Jurysa de Jesùs, Molina camargo, Cristian

Plan de Negocio para la creación de un restaurante especializado en alimentos saludables y veganos en la ciudad de Santa Marta Autores: Garcia Villamizar, Brayan Fabian

“…This business plan focuses on the adaptation of a contextual development framework for the definition of a business model oriented to the design and constitution of a company specialized in the preparation of healthy meals in the city of Santa Marta, based on the growing trend fitness – healthy that has begun to be coined worldwide in recent years. …”

Propuesta de distribucion en planta para optimizar las condiciones productivas de la empresa Guido Tapiceria en la ciudad de Santa Marta Autores: Granados Mercado, José Alejandro, González Palacio, Sergio David

Plan de negocios para la creación de una empresa de importación de productos cosméticos asiáticos en la ciudad de Santa Marta Autores: Aparicio Redondo, Ángel Rafael, Lemus Linero, Cáterin Marcela

“…The following business proposal is focused on the creation of a business model that consists in the construction of a company specialized in the import and distribution of products brought from Asia (specifically from South Korea) located in the city of Santa Marta, taking into account that in recent years this sector has had a significant growth worldwide. …”

Plan de mejoramiento para el proceso operativo de fletamentos de los buques que arriban a los puertos marítimos de santa marta Autores: Aragón Álvarez, Rodolfo Alfredo

“…This work contains the development of an improvement plan for the charter operational process in the General Maritime Directorate DIMAR, through which the arrival of ships and boats in the port captaincy of Santa Marta is executed. In order to improve this procedure and update it, we seek to understand how it is currently carried out in the entity, therefore, data collection was carried out through a survey to find points of improvement and optimization to streamline the process and make it efficient. …”

IMPACTO FINANCIERO GENERADO POR LA CALIDAD DEL SERVICIO DE ACUEDUCTO EN EL BARRIO CHIMILA DE LA CIUDAD DE SANTA MARTA, AÑO 2022 Autores: Pedroza Alzate Aura Maria, Acosta Barraza Stefany Vanesa

“…For this, we began with the elaboration of a bibliographic search of scientific literature on the subject, followed by an analysis of the information, all this work allowed us to evidence a negative impact in relation to the financial aspect of the families of the Chimila neighborhood of the city of Santa Marta, since these families have to invest a large sum of money every month, This is reflected in a precarious quality of life of the population. …”

Relación entre el Clima Organizacional y el Síndrome de Burnout en una Empresa del Sector Hotelero de la Ciudad de Santa Marta Autores: Lizcano Villalba, Danitza Nichols, Melendrez Osio, Tatiana Lorena

“…The purpose of this research is to determine the relationship between Organizational Climate and Burnout Syndrome in a hotel company in the city of Santa Marta. Currently, there are various theories that explain the origin of Burnout Syndrome, as well as the impact it has on the work environment. …”