Los consumidores cara a cara con los mensajes : El efecto cereal y el sexo como promesa de venta

The following article is a reflection in which the expression Cereal Effect is proposed by the author to characterize those marketing campaigns that succeed in affecting consumer`sdecisions throughout whole generations by offering gifts, presents and/or toys to children to attract their attention an...

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Bibliographic Details

Main Author:	Bermúdez Castillo, Jairo A.
Format:	Digital
Language:	spa
Published:	UNIVERSIDAD ANTONIO NARIÑO 2009
Subjects:	Efecto cereal iconografía sexista conductismo medios Cereal Effect sexist iconography Behaviorism media
Online Access:	https://revistas.uan.edu.co/index.php/nodo/article/view/30
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